The excitement of store renovation aside, this sort of job can be a huge investment. However, if done right the renovation can not only attract more customers but improve your brand as well.
Both the exterior and interior of your fashion store play a big part in the overall brand experience, so renovating a store should be done carefully and with a lot of planning.
Let’s see how you can renovate your fashion store.
Make a budget plan
Before you roll up your sleeves and start the renovation, you need to do some budget planning. The scale of your renovation will largely depend on your budget. And renovations are not cheap, especially if you’re planning some major updates.
The best way to get an idea of what the renovation might cost is simply by figuring out what you want and how much will that cost.
You probably already know what you want your store to look like, so the next step is doing some research to find out how much the labor and materials may cost.
If you want to paint, change lighting, or flooring, decorate differently or replace furniture – you should put all this on paper and plan your budget.
Choose the best floor plan
Having a good floor plan can facilitate the discovery of products as well as improve product visibility. Another thing that a well-thought-out floor plan can do is create better customer experiences.
That’s why you need to analyze your current floor plan, and figure out how you can improve it.
If there are spots in your store that are usually unexplored or often skipped over, you should determine why and do something to change this with this renovation.
Find smart ways to display clothing
Displaying apparel in your fashion store can be more challenging than you imagine. How you display items mostly depends on the space you’re in and the number of items you have to showcase. Another important thing that should matter is standing out from the competition.
Find smart ways to display your products by making the most of wall space, using mannequins if you have space, and looking for different, unconventional ways to display items. Make sure the best-selling pieces like your custom clothing are placed in various places all over the store, instead of being grouped in one place only.
And try to avoid overstuffing shelves or racks with clothing. Less clothing on the rails gives the impression of luxury which is exactly what you’re trying to achieve.
Upgrade the lighting and flooring
First impressions are everything, that’s why you need to work on improving the impression your customers have of your store. The first thing customers see when they come to your store is flooring and lighting, amongst other things.
Let’s take lighting as an example – lighting can affect the mood of your customers. That’s why it’s crucial to figure out what’s the current state of your lighting and whether you can improve it. Lighting is pretty cost-effective and it can completely transform the whole store.
The same can be said about the flooring. Damaged or low-quality flooring is an indicator of an unkempt place. And the last thing you want is for your customers to think that your store is unkempt.
Many good commercial-grade floorings are easy to maintain and that will significantly improve the overall look of your store. So, this renovation is a great opportunity to address those issues.
Choose colors carefully
In addition to lighting and flooring, colors play a big role in how customers perceive your store. Colors can affect moods, and evoke different feelings, so you must carefully choose colors for your store. When choosing a color palette, keep in mind the sort of environment and shopping experience you wish to make for your visitors.
Start by figuring out the right wall color, then work from there. Something neutral on the walls will allow you to bring in more color with furniture, fitting rooms, decorations, and so on.
The best recommendation we can give you is to rely on color psychology. Consider what sort of feelings you want to evoke in your visitors and based on that choose the colors.
Most kids’ fashion stores have pastel colors in blue, green, yellow, and pink. If your customers are mostly men, you should choose masculine colors such as black, white, blue, and so on. On the other hand, if your customers are ladies, pink, purple, red, and so on are some of the options you can go with.
Hire professionals for bigger jobs
If your store needs a complete gut job, DIYing your way through a renovation is not an option. In cases where you need to do a bigger renovation, you should hire an experienced contractor.
By hiring a professional, you’re not only saving money, but time as well. You would want the renovation to be finished as soon as possible so that you can reopen the store and not lose too much money.
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When choosing a contractor, make sure you hire someone with experience and with proper licensing as well as insurance. Do some research before you settle on the first contractor you find. And before hiring them, make sure the renovations will be done safely and in line with standards.
All in all, renovations regardless of how big or small can be unpredictable. When renovating your store, make sure you create a perfect timeline that includes the starting and finishing dates of renovations.
The timeline should be flexible in case of unpredictable situations and road bumps.
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Image credit: how to renovate your fashion store by envato.com
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