What You Need to Know About January White Sales

What You Need to Know About January White Sales
  • Opening Intro -

    January ushers in a new year, but it also welcomes a sales event that was introduced by retailer John Wanamaker in 1878: the white sale.

    White sales are an American institution and typically include discounts on household goods such as curtains, bedding and towels.


Some stores start sales immediately after Christmas, while others wait until Jan.

Not White

Originally, white sales featured white goods, but colors came in decades later when retailers understood that shoppers were looking for style as well as value. These days, white sales include items that go well beyond household goods and such sales may be part of a retailer’s major semi-annual sales event.


If you are looking for bargains on your bath needs, white sales will not disappoint. Such sales offer some of the lowest prices on bath towels and accessories. Accessories can be counted as anything that goes in your bathroom including scales, shower curtains, soap dispensers, shower racks, a cosmetic organizing carousel and shower tension caddys.
For shoppers seeking bath towels, consider buying more than one set and rotating these on a regular basis. Multiple sets will extend the life of your towels, saving you money. Big, fluffy towels are still favored, but even lighter weight materials are also available.


Bed sheets are expensive, but prices come down considerably during white sales. Consider the thread count when shopping with the higher thread count generally meaning that your sheets will have a more luxurious look and softer feel, but not always.

Cotton type may be the most important consideration when shopping for sheets. Sheets made with extra-long staple cotton are among the most popular. At Macy’s the most popular sheets are made of 100 percent Egyptian cotton and offer a 600-thread count.


You have many choices when it comes to window treatments from sheer to blackout drapes. Valances, window scarves, curtains and drapes can grace windows in your living room, dining room, family room, kitchen and bath with a variety of choices available for your bedrooms.

White sales can give you the opportunity to pay for a major design makeover with curtains, drapes, rods, brackets, clip rings, holdbacks and tie backs reduced across the board. Take accurate measurements from top to bottom and from side to side and begin your window treatment shopping experience with an eye on incorporating a fresh design.


You can shop your mall retailer this white sale or you can look for household items online too. Consider shipping and handling costs when comparing online deals with store displayed items.

Home Remodeling reference:

AMAZON BESTSELLERS: shop bath linens



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Categories: Bed and Bath

About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Auto Trends Magazine", an online publication. Matt covers campus, consumer, business and financial topics on various websites and weblogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".