How to Use a Remodelers Home Tour to Sell Your Home

How to Use a Remodelers Home Tour to Sell Your Home
  • Opening Intro -

    Neighbors of ours recently sold their home and they did so without benefit of a real estate agent.

    No, they didn't publicize their home through a "for sale by owner" method.

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An innovative and interesting way to market your home.

Instead, they allowed their recently renovated home to be featured in a local remodelers home tour. That tour welcomed scores of individuals to their home one saturday afternoon, people who got to see their recently renovated kitchen and deck.

Selling your home via a remodelers tour can expose your house to many interested people including potential buyers who might want to see how your renovation was completed. In our neighbor’s case they weren’t planning to sell their home this way, expecting to contact a realtor a few months after the tour to list it. When a visitor learned that the home was going to be listed, this individual approached the owners, made an offer and had it accepted the following Monday. No real estate fees were exchanged and the renovator still got to showcase his work in front of dozens of potential customers.

You can sell your recently renovated home via a remodelers home tour too. There are no hard and fast rules to making this happen, but I’ll share with you how my neighbors sold their home and pocketed the realtor’s commission:

1. Renovate only with the best. You’ll only be featured in a remodelers home tour if you have a contractor do the work. Not just any contractor either — someone with an excellent reputation and the visibility to attract people to your home. Our neighbor’s remodel benefited from a contractor who is part of the local builders association, making them eligible to have their home featured. Since only one home is featured from each contractor for each tour, you’ll need to know in advance if your contractor is willing to showcase your home. If your home isn’t picked, then you cannot be part of the tour.

2. Larger renovations are attention getters. Kitchen cabinet refacing won’t get you included in a remodelers tour. You’ll need to have a complete renovation such as a new kitchen. What clinched the deal for our neighbors was adding a new deck with a fireplace pit. That allowed the home contractor to showcase changes to the house inside and out, demonstrating to potential customers his capabilities. Remember this: although it is your home that is being featured: a remodelers tour is all about showcasing the works of a contractor.

3. The return on your investment. I have no idea whether my neighbors made money off of their renovation. It must have cost them around $150,000, but their home sold for $390,000, suggesting to me that they didn’t recoup their entire investment. However, given that a 6 percent real estate agent fee would have been charged, costing $23,400 in commissions. I can’t say this for sure, but it seems reasonable that our neighbor recouped some of their investment by avoiding an agent’s fee.

4. A ready-made customer base. It is true that many people that take advantage of a remodelers tour have little interest in a renovation. Many people in our neighborhood visited our neighbor’s home and included people such as us who have no plans to renovate, at least not right now. But, those visitors included people who were considering renovating and if just one person expresses interest in your home, then you have a potential buyer on hand. Our neighbor’s attorney quickly drew up the paperwork to make the sale possible and a transaction was completed within just 30 days.

Market Realties

Selling a home through a remodelers tour is an unusual approach and it isn’t something you should approach lightly. Just as easily as a buyer stepped forward for our neighbors, one might not have appeared or the sale could have just as easily ended in a disappointment. That would have led to listing with a real estate agent later on, perhaps at a higher price too, and off-setting the cost of the real estate commission. Finally, make sure that your home contractor is on board with your plans — he may not be so receptive if his home tour gets short-changed.

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About Author

Matthew C. Keegan

Matt Keegan is a freelance writer and editor as well as publisher of "Auto Trends Magazine", an online publication. Matt covers campus, consumer, business and financial topics on various websites and weblogs, and has been published in the "Houston Chronicle", "Sam's Club Magazine" and "Wisconsin Golfer".