4 Tips for Building a Successful Home Staging Business

4 Tips for Building a Successful Home Staging Business
  • Opening Intro -

    The housing market bubble has resulted in many homes and apartments up for sale.

    And every month they sit on the market, the seller has to pay the carrying costs.

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This is why they’re willing to pay for home staging and anything else they can do to sell the property faster. Good home staging may also increase the selling price. This has created significant demand for home staging experts. If you have a natural eye for home decoration, this could be a great career.

In this article, we’re going to give you a few tips on how to start a home staging business.

Understand what Home Staging is and Isn’t

Home staging is generally a matter of making the home look fresh and attractive to the ideal home buyer. Your goal should be to maximize the space in each room and show the typical use of the room so that buyers get the right feel for the property.

In other cases, you’re providing advice to them on what they can do to freshen up, clean up, and upgrade the home so that it will sell and get them the most value. However, it’s a bit different from home decoration.

For example, you’re here to depersonalize the space so buyers can imagine themselves in it, while home decorators try to help the home reflect the current owner’s personality.

Expand Your Knowledge Base and Expertise

You should also make sure that you expand beyond interior design. Learn how to improve houses from the exterior as well. For instance, just adding a tree to a property could increase the value of a house by as much as $10,000 according to the Council of Tree and Landscape Appraisers.

red leather sofapalm leaf houseplant

    some home decor ideas to consider    

Selecting a tree for a small area could be all that you need to push the value of the home all the way up, and help it sell fast. Having that type of knowledge will allow you to set yourself apart from the competition, get better results, and start enjoying more recognition.

The Need for Your Own Stock

You can always rent furniture as a home stager, but you’ll soon realize how much it ends up eating into your bottom line. You’re going to want to own your own stock for home staging if you really want to grow your business.

Remember that these should all be portable pieces. Don’t forget to pick up items that liven up the bathrooms and kitchens, since these two rooms can make or break the sale. Once you buy the stock, you should be finding new uses for key pieces. This saves you money over the long run since you aren’t renting furniture or buying items that may only be used in one staging project.

home theater systemhome theater seating

    some home theater ideas to consider    

The Right Strategies to Generate a Steady Stream of Clients

You aren’t in business until you have a steady stream of customers. One way to do this is to set up deals with real estate agents. You could offer your services to those who want to sell the home as quickly as possible as well as those with hard to sell properties that have been on the market for a while.

The real estate agent may offer your service to clients, or they may pay for your services so they can earn their commission on the property. Talk to property auction houses since they work with real estate agents, owners of large property portfolios, and those who want to sell repossessed properties.

other valuable tips:

Conclusion

Home staging is a valuable service that you can offer to those trying to sell their properties. And it can be a profitable part-time or full-time business if you can find enough clients and gain a reputation for getting results.

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Image credit: home staging business by Pixabay

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