Tips for Creating Great Real Estate Photography

Tips for Creating Great Real Estate Photography
  • Opening Intro -

    When taking photos of your home to put on the market, the main purpose is to make it extra appealing to potential homebuyers.

    But there are a few key steps to take to ensure your home looks the best it can!


Follow these tips for creating great real estate photography to get the most out of your photos and get more eyes on your home.

Walk Through Before Shooting

Perhaps one of the most important things you can do to ensure a successful photo shoot is clean, declutter, and organize your home. This may include arranging furniture to open up a room or placing art in specific places to follow interior design guidelines.

Once everything looks good, walk through your home and note shots you’d like to take in each room. You may need to do a few walk-throughs.

You might notice little details that could ruin your photos, like the toilet seat is still up, or the bedsheets look crumbled, so you’ll want to ensure that each room is tidy.

Schedule Enough Time

Be sure you schedule enough time to complete your real estate photo shoot! Many people try to rush through it and take 20 photos in five minutes.

That doesn’t work and can reduce your chances of bringing potential homebuyers to your house. Remember, quality pictures take time.

Try to schedule a few hours to get everything done, so you have enough time to clean, take the photos, and possibly edit them. The faster you post your shots, the more tours you can book.

If a potential homebuyer visits your listing, but it doesn’t have pictures, they may become suspicious and lose interest. Post your photos as soon as your home goes up for sale!

Natural Lighting Is Best

Fluorescent lighting tends to make a room look dark, small, and unappealing. Try to take your photos during the day, so the natural light flows through the home and makes everything look brighter and more prominent.

Post the Right Amount

There is such a thing as too many photos and too few photos. Try to find the sweet spot in between that range! Posting too few photos makes the homebuyer wonder what you’re hiding, and posting too many may overwhelm them, ultimately pushing them to decide on the spot. Your goal is to get them in to see the home and let them decide after the tour.

For example, if you have a one bed one bath apartment, ten photos may suffice to intrigue them and show them the home. Post enough pictures to give homebuyers a clear idea of what your home looks like, but you also want to leave room for imagination.

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Highlight Unique Features

If your home has any unique features, highlight them! Many homebuyers tend to appreciate homes with a story or something that makes their home feel personal to them.

For example, if you have antique wooden beams, it may seem like a trivial detail, but it may sway a homebuyer into booking a tour with you.

All homebuyers are looking for what makes the home special, so follow the above tips for creating great real estate photography.

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